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Services Offered

Services Offered
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Services Offered by the New Mexico Farmers' Marketing Association to New Mexico Communities include:

Market Development
We assist communities with starting new farmers' markets. We support the growth of existing markets through assistance with organizational development, grower recruitment, finding volunteers and developing revenue streams to help markets become self-sustaining.

Marketing
Our statewide marketing campaigns increase public awareness of the markets. Promotional efforts include:
  • A four-color statewide brochure
  • A biweekly column, "This Week at the Farmers' Market" in the Albuquerque Journal
  • Centralized ad campaigns in Albuquerque
  • Farmers' Market Day at the State Fair
  • Our toll-free information number
  • This website
We assist markets with local promotions by providing marketing materials, promotional products, a consumer newsletter and our professionally designed logo.

Partners
We receive base funding from the state of New Mexico and the New Mexico Department of Agriculture in order to promote and develop our markets. We also partner with the New Mexico Economic Development Department to help markets with advertising. The Association also works with several national organizations including the Community Food Security Coalition and the North American Farmers' Direct Marketing Association.

Training for Market Managers
We have one annual meeting for our market managers where we provide training to improve their management and marketing skills, as well as the opportunity for networking with other market managers. We also hold occasional special training sessions for program-specific needs such as EBT development at markets.

A Unified Voice in Santa Fe
We work to secure funding for the WIC and Senior Farmers' Market Nutrition Programs. We represent the markets with a strong unified voice at the state legislature.

Networking Opportunities
We provide access to a great network of market managers and staff from our markets across the state, as well as regionally and nationally. We keep our members informed through e-mail and periodic bulletins.

Financial Assistance
We offer a grants program to assist our markets with promotion and with building their market organizations.

Insurance
We offer a competitively priced general liability insurance policy for markets.