Market Tips

Dressing Your Market For Success: A to Z Tips for Market Managers

Aisle signs can be helpful at busy markets.

Build a mailing list. Use "Sign Up To Win A Market Basket." Take a picture of winner.

Community involvement is the key to market success.

Dot Surveys help you collect market data about your customers. Partners like data.

Encourage vendors to take a picture of their stall to see what can be improved.

For your biggest events, plan ahead, especially for your media needs.

Gluts of certain produce mean you need to find a way to sell more: run ads, contests, etc.

Hand out "Vendor Tips for Increasing Sales" to your growers.

Information booths are useful. Make it is easy to find. Post a recipe and display the ingredients.

Jump at the chance for cross-promotions. Partner with a community event, business, etc.

Keep finding ways to increase awareness of the market. More shoppers = happy vendors.

Let the farmers know they can decorate for a theme.

Mystery Shoppers can offer valuable feedback.

Never let the weather get you down: dance in the rain!

Offer a merchandising workshop for your vendors at the beginning of the season.

Pricing is important. It makes shopping easier for customers. Encourage vendors to do it!

Quietly accept the fact you are doing the work of at least three people.

Recipes help food sell. Keep a variety on hand for vendors to use with popular crops.

Signage at the front of your market marking the entry is critical for a good public space.

Taste-test popular crops. Color code samples/vendors so buyers can easily find sellers.

Use every opportunity to survey your customers. This information will come in handy.

Very creative ideas will be appreciated. Tell your vendors how you promote the market.

Walk the market and offer a makeover for vendors who need help with their displays.

X-agerate the bounty at tables. Have vendors create displays that are overflowing.

Your market is the best and unlike any other. Believe it and so will others.

Zip at the chance to compliment vendors for their efforts to make their stalls look good.