SAVE on Local! For Qualifying Customers: Protein-Plus and Double Up Food Bucks

By October 1, 2026News

Two ways to save on local food at participating retailers! Save on local meat, nuts, and eggs with a discount loyalty card AND double your spending on fresh fruits and vegetables with your SNAP-EBT card. Both programs support access to fresh, healthy foods while ensuring local farmers continue to thrive. 

Protein-Plus Program

Launched last month, the Protein-Plus program provides qualifying individuals* with a 50% discount (up to $20 per transaction) when buying local meat, nuts, and eggs. Available through June, 2027. 

For more information on how to qualify, how the program works, and participating local retailers, visit our Protein-Plus information page. 

Double Up Food Bucks Program 

When you use your SNAP-EBT Card, Double Up Food Bucks matches your New Mexico-grown fruit and vegetable purchases dollar for dollar at participating retailers. That means you and your family get twice the fresh fruits and veggies! For example, if you spend $10 from your SNAP-EBT Card, you receive an extra $10 (FREE!) to buy fresh fruits and vegetables grown in New Mexico.

Since 2015, Double Up Food Bucks has helped tens of thousands of New Mexico families to buy more healthy, New Mexico-grown food. 

To learn more about the program and where to shop, visit DoubleUpNM.org.Â