Whether you are a new or experienced market manager, these resources will help you structure your market, increase customers, recruit vendors and effectively promote your market with the community.

Publications

• Getting Started with Farmers’ Markets (Wallace Center)
• New Mexico Market Manager Resource Guide (Adapted by the NMFMA from the Farmers’ Market Federation of NY)
• Tribal Farmers’ Market Manual (Farm to Table & NMFMA)
• Recruiting Vendors for Farmers’ Markets (Wallace Center)
• Growing New Mexico’s Food System By Empowering Low-Income Eaters (NMFMA)
• Food Safety and Quality Control Manual (American Friends Service Committee)

Sample Market Bylaws

Please contact NMFMA

Outreach Materials

• Budget Shopping Tips Brochure: English – Spanish
• Apple Brochure: English – Spanish
• Beet Brochure: English – Spanish
• Greens Brochure: English – Spanish
• Peaches Brochure: English – Spanish
• Peppers Brochure: English – Spanish
• Summer Squash Brochure: English – Spanish

Evaluation Tools

• Tools for Rapid Market Assessments
  A project of the Oregon State University Extension Service

• Sticky Economy Evaluation Device (SEED):
  Developed by Market Umbrella in New Orleans, the Sticky Economy Evaluation Device (SEED) provides user-friendly methods for estimating gross receipts, customer counts, where customers come from, how much they spend at nearby businesses, how frequently they shop at your market, and sales per square foot. SEED also contains a multiplier tool that can help you demonstrate how “sticky” your market dollars are in the local economy (sticky, as in they stick around and re-circulate).
  Review a report for a SEED study that was conducted at Albuquerque growers’ markets in 2012.
  Access SEED (please note that you will need to create a username and password in order to access SEED). If you would like more information about how to use this evaluation tool, contact the NMFMA.

Logos

• New Mexico Farmers’ Markets – Color
• New Mexico Farmers’ Markets – Black & White
• New Mexico Department of Agriculture – Grown with Tradition
• New Mexico Department of Agriculture – Taste the Tradition

Promotional Products

• New Mexico Farmers’ Market Posters:
  New Mexico Farmers’ Marketing Association
  (505) 983-4010
  Contact the NMFMA.
  These are free for member markets

• Market Baskets:
  Kruger’s Baskets
  (503) 621-3484
  baskets@krugersbaskets.com

• NM “Taste the Tradition” Produce Bags, T-Shirt Bags, and Twist Ties:
  New Mexico Department of Agriculture
  Contact: Felicia Frost
  (575) 646-4929