Coming next month, watch for the NMFMA’s new Protein-Plus program! Funded by the State of New Mexico during the 2026 legislative session, Protein-Plus will provide qualifying individuals with a 50% discount when buying local meat, nuts, and eggs from NM farmers and ranchers. There is a limit of $20 per transaction.
How Customers Qualify:
Customers must participate in at least one of the programs listed below and be residents of New Mexico.
How Protein-Plus Works:
- Customers will get a Protein-Plus Loyalty Card by filling out a short form at the market’s information table, or with the retailer’s cashier.
- Customers will shop for meat, nuts, and eggs as usual.
- Shoppers will tell the vendor they have a Protein-Plus Loyalty Card.
- Vendors will give the customer 50% off the total price, up to $20 per transaction.
- Customers may shop with multiple vendors the same day.
- There is a limit of $20 per transaction.
Eligible Products:Â All food must be New Mexico grown. Beef, bison, lamb, poultry, pork, fish, sausage, beef sticks, jerky, pecans, pistachios, and eggs.Â
Not eligible: Hot, ready-to-eat food, beans, peanuts, other legumes, and dairy.
Look for more on the Protein-Plus program as it rolls out next month!
