New Program Gets Ready to Serve Big Savings to Qualifying Customers

Starting early September, Protein-Plus will provide qualifying individuals* with a 50% discount (up to $20 per transaction) when buying local meat, nuts, and eggs from NM farmers and ranchers. 

How Protein-Plus Works:

• Customers must be residents of New Mexico and self-identify as food insecure. To see if you qualify, check this list of examples. 
• Customers will receive a Protein-Plus Loyalty Card by filling out a short form at the participating farmers’ market information table or with the farm stand or grocery store cashier.
• Customers will shop for meat, nuts, and eggs as usual.
• Shoppers will use their Protein-Plus Loyalty Card.
• Vendors (at farmers’ markets) will give the customer 50% off the total price, up to $20 per transaction. Cashiers at farm stands or grocery stores will do the same.
• Customers may shop with multiple vendors the same day.
• There is a limit of $20 per transaction.

Eligible Products:  All food must be New Mexico-grown. Beef, bison, lamb, poultry, pork, fish, sausage, beef sticks, jerky, pecans, pistachios, and eggs. 

Not eligible: Hot, ready-to-eat food, beans, peanuts, other legumes, and dairy.

Take advantage of this program through the rest of the year and into 2027. Funding was provided by the State of New Mexico during the 2026 legislative session. Remeber– the best way to ensure these programs continue is to participate!